The following six factors can erode the
grandest of plans and the noblest of intentions. They can turn visionaries into
paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret.
Beware! 
- Availability:
      We
      often settle for what’s available, and what’s available isn’t always
      great. “Because it was there,” is an okay reason to climb a mountain, but
      not a very good reason to take a job or a free sample at the supermarket.
 
- Ignorance:
      If
      we don’t know how to make something great, we simply won’t. If we don’t
      know that greatness is possible, we won’t bother attempting it. All too
      often, we literally do not know any better than good enough. 
 
- Committees:
      Nothing
      destroys a good idea faster than a mandatory consensus. The lowest common
      denominator is never a high standard.
 
- Comfort: Why
      pursue greatness when you’ve already got 324 channels and a recliner? Pass
      the dip and forget about your grand designs.
 
- Momentum:
      If
      you’ve been doing what you’re doing for years and its not-so-great, you
      are in a rut. Many people refer to these ruts as careers.
 
- Passivity:
      There’s
      a difference between being agreeable and agreeing to everything. Trust
      the little internal voice that tells you, “This is a bad idea.”
 
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